I have to start off by saying that I can not be completely objective when it comes to this topic. Ever since I have been working at Blue Midnight we have been using Social Smoke for a lot of our supplies. The company has been good to us over the years so when I heard the tobacco was out for sale I was very excited. We have been selling the tobacco in the lounge for a while now with great success with many of our modern tobacco focusing customers as well as a surprising following from the people that like more of the traditional tobaccos. That being said I have tried to only report things that a consumer would look at.
A relatively new brand of tobacco in the hookah industry. Social smoke has taken many years developing the tobacco and flavors and it really does show. Almost every flavor is unique and unlike any other brand, which is not only refreshing but hard to say about other companies when most of them are more focused on making them taste exactly like a popular brand. They have really taken a minute and thought about what the hookah community in America is looking for. Every piece of the tobacco making process is done here in America as far as I know. The shop based out of Texas imports the tobacco not from overseas but from West Virginia which is one of the biggest states in tobacco growth in the US.
It only really gets better from there. The tobacco is not overly washed or diluted like some of the modern day hookah tobacco brands. Along with that none of the tobacco is dyed any specific color. I don't know how many times I have pulled out some tobacco from Starbuzz, Al Fakher, Fantasia and other such brands and just thought to myself ... WHY?.. Why did they chose to dye the tobacco so much?! More importantly what kind of effect does this have on the taste and quality of smoke? I don't know if the dye really makes a difference either way but why add more things to a product then has to be there when you can just do the things that need to be done right like the tobacco and flavor.
You can see the attention to detail in the tobacco from the moment you open it up. The cut is a very nice cut. Not to small or thin so that things are falling through the holes of most bowls and not to big that it is unable to work with. Also the appearance of stems in the mix is always little to none. The little bit of stems that are in there are very usable and easy to move around in the bowl.
The flavors speak for themselves. They took years trying to mix these flavors and they have found balances in almost every single one of them. There is no single flavor in the batch that I would call "bad". Some are not to my liking but as far as for the hookah smokers out there on the market I can see their place. Some of my personal favorites:
Mojito: A very nice mix of lime, mint, and even a light bite of rum.
Absolute Zero: A mint, almost peppermint, that is very cooling on the throat when you are smoking.
Chai Latte: A very complex flavor of chai and coffee. Very good when you are getting sick of some of the fruitier flavors
Orange: A big surprise to me but a very nice orange flavor. Very natural tasting, not candy like, not to sweet. Almost like they took flavoring from an orange peal.
Lemon Chill: I guess you would call it a lemon mint flavor but the presence of mint is only there in a cooling effect. Takes on a very nice lemon head taste without being to tart.
Some of my least favorites:
Blush: A flavor that is like a light breeze of flowers. Not a very strong flavor either. Enough said...
Dulce De Leche: Milky caramel flavor. Just didn't really do it for me. Had good flavor just didn't particularly like it.
Wild Berry: And this goes for any of the Wild Berries (chill) and the grapes (chill). Unfortunately these flavors were kind of a miss for me. They weren't able to capture the flavors quite as well as some of the others and they taste a little fake. These wild berry and grape flavors will go over well with some people but they are just a little to artificial for me.
Flavors aside the whole brand smokes extremely well. Every once and a while there will be a couple of flavors in a brand that for some reason just don't smoke as well as others but this brand has hit it's mark. Maybe it has something to do with the lack of preservatives and the something to do with how they prepare everything but almost every single bowl smokes amazingly. Even if you accidentally under or over pack a bowl, screw up the holes in the foil, or mess anything up somehow this brand always seems to smoke amazingly. A medium size bowl is sure to last at least an hour or so.
With all these things put together the brand gets a huge two thumbs up from me. I have never smoked a brand that is so easy to load, gets as thick of clouds, and tastes quite as good as social smoke. If you are a hookah smoker and haven't tried social smoke please take the time and do. Find a local vender, and if you can't you can always order from
socialsmoke.com. It's good to see an American brand deliver such a good product in the middle of a foreign market item.
Cheers Social Smoke,
Ryan "Midnight" McBride